Is Email Marketing Still An Effictive Option for Network Marketing?
Author: Rich Niccolls
Article:Is Email Marketing Still An Effective Option For NetworkMarketing?
With email filters, blockers, and simply tons of unsolicitedemail, is email marketing still a viable option to build andgrow your network marketing business? The answer to thisquestion, in my opinion is "Yes, but."Let's deal with the "Yes" first, then we'll deal with the "But." I remember about 5 or 6 years ago putting about 400 leads intomy autoresponder and enrolling about 8 - 10 people a month intomy nutritional program. Today, if you had 10 times that manyleads, you may get a couple of prospects, and maybe, maybe, oneenrollment. It is true that times have changed, but that doesn'tnecessarily mean that email marketing is dead. Let's look at acouple of examples.One colleague of mine from California literally cannot keep upwith the large number of prospects inquiring about her program.She is signing up 10 - 15 people per month into her programwhich costs about $1300 to start. Eighty percent of her effortsare wrapped up in email marketing. She has gone through thelearning curve and is what I would call, a professional emailmarketer. How many emails does she send? About 1 million permonth.Another colleague of mine from Georgia is enrolling about 30people per month into his business, a $20 a month,non-nutritional program. He is not highly sophisticated in whathe does, but is effective enough to send out about 250,000 -300,000 emails per month.What is the biggest difference between now and then? Numbers.With the vast expansion of the Internet and email marketing, itsimply requires greater numbers to get results today. It is notuncommon for some folks to get a couple hundred unsolicitedemails a day that you must compete with. With the billions ofemails circulating on a daily basis, you need massive numbers toget results. So, how many emails should you send out? Keepreading.Now let's talk about the "But."The biggest downside to email marketing is that new recruits areweak. Email marketing is notorious for having a revolving doorwith new recruits. Why? There is no relationship involved exceptfor exchanging a few emails. Email marketing is very impersonal,and without the relationship, there is no bond (or glue) to holdthe new recruit in your business. Many leave as quickly as theycome. So how do you overcome this? With both of my colleagues whom I mentioned above, they are bothfanatical about picking up the phone within a very brief timethat the prospect visits their web site. One of the very firstcomments out of their mouth is "I wanted to give you a call andlet you know there is a real person on the other end of theemail." And it works!Picking up the phone, reaching out and touching them, andbeginning to bond with the new prospect or recruit is vital. Ifyou are not willing to pick up the phone, then email marketingisn't going to be worth it for you. One of email marketing'sstrengths is sorting through the prospects, then giving yousomeone to talk to. So, how many emails should you be sending out in order to getenough prospects to talk to so you can build your business? Asmany as you can. From my observation, 100,000 leads is minimum.Anything less will not produce results for you. If it is withinyour budget, 300,000 is a better number. For the "emailmarketing professional," maybe one million is a better number.Whatever the number, you must be committed to constant,consistent effort, followed up by a personal phone call.One final thought before we wrap this up. If you are going toinvolve yourself in email marketing, you must take the time andlearn how to do it right. Understand that some people willcomplain about not wanting your emails, you will getundeliverable emails and blocked emails, and your autorespondercompany may change their policies on you and you have to switchcompanies. But take the time to become a professional at whatyou do.In summary, is email marketing still effective for building yourMLM business? Yes. You simply must increase the numbers ofemails you are sending out. But, you must also understand thatyou must pick up the phone and reach out and touch yourprospects and new recruits or you will lose them. It is still aviable option for those who want to use this as a means ofgrowing their network marketing business.
About the author:Rich Niccolls has been helping networkers with leads for overfive years. For a list of email marketing friendlyautoresponders and mass senders, visit his web site at:http://www.National-Leads.com/autoresponders.html
Article:Is Email Marketing Still An Effective Option For NetworkMarketing?
With email filters, blockers, and simply tons of unsolicitedemail, is email marketing still a viable option to build andgrow your network marketing business? The answer to thisquestion, in my opinion is "Yes, but."Let's deal with the "Yes" first, then we'll deal with the "But." I remember about 5 or 6 years ago putting about 400 leads intomy autoresponder and enrolling about 8 - 10 people a month intomy nutritional program. Today, if you had 10 times that manyleads, you may get a couple of prospects, and maybe, maybe, oneenrollment. It is true that times have changed, but that doesn'tnecessarily mean that email marketing is dead. Let's look at acouple of examples.One colleague of mine from California literally cannot keep upwith the large number of prospects inquiring about her program.She is signing up 10 - 15 people per month into her programwhich costs about $1300 to start. Eighty percent of her effortsare wrapped up in email marketing. She has gone through thelearning curve and is what I would call, a professional emailmarketer. How many emails does she send? About 1 million permonth.Another colleague of mine from Georgia is enrolling about 30people per month into his business, a $20 a month,non-nutritional program. He is not highly sophisticated in whathe does, but is effective enough to send out about 250,000 -300,000 emails per month.What is the biggest difference between now and then? Numbers.With the vast expansion of the Internet and email marketing, itsimply requires greater numbers to get results today. It is notuncommon for some folks to get a couple hundred unsolicitedemails a day that you must compete with. With the billions ofemails circulating on a daily basis, you need massive numbers toget results. So, how many emails should you send out? Keepreading.Now let's talk about the "But."The biggest downside to email marketing is that new recruits areweak. Email marketing is notorious for having a revolving doorwith new recruits. Why? There is no relationship involved exceptfor exchanging a few emails. Email marketing is very impersonal,and without the relationship, there is no bond (or glue) to holdthe new recruit in your business. Many leave as quickly as theycome. So how do you overcome this? With both of my colleagues whom I mentioned above, they are bothfanatical about picking up the phone within a very brief timethat the prospect visits their web site. One of the very firstcomments out of their mouth is "I wanted to give you a call andlet you know there is a real person on the other end of theemail." And it works!Picking up the phone, reaching out and touching them, andbeginning to bond with the new prospect or recruit is vital. Ifyou are not willing to pick up the phone, then email marketingisn't going to be worth it for you. One of email marketing'sstrengths is sorting through the prospects, then giving yousomeone to talk to. So, how many emails should you be sending out in order to getenough prospects to talk to so you can build your business? Asmany as you can. From my observation, 100,000 leads is minimum.Anything less will not produce results for you. If it is withinyour budget, 300,000 is a better number. For the "emailmarketing professional," maybe one million is a better number.Whatever the number, you must be committed to constant,consistent effort, followed up by a personal phone call.One final thought before we wrap this up. If you are going toinvolve yourself in email marketing, you must take the time andlearn how to do it right. Understand that some people willcomplain about not wanting your emails, you will getundeliverable emails and blocked emails, and your autorespondercompany may change their policies on you and you have to switchcompanies. But take the time to become a professional at whatyou do.In summary, is email marketing still effective for building yourMLM business? Yes. You simply must increase the numbers ofemails you are sending out. But, you must also understand thatyou must pick up the phone and reach out and touch yourprospects and new recruits or you will lose them. It is still aviable option for those who want to use this as a means ofgrowing their network marketing business.
About the author:Rich Niccolls has been helping networkers with leads for overfive years. For a list of email marketing friendlyautoresponders and mass senders, visit his web site at:http://www.National-Leads.com/autoresponders.html
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