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Friday, September 02, 2005

What are MLM Leads?

Author: Jimmy Sturo

Article:Multi-level marketing (MLM) is a type of direct marketing that involves selling a product, service, information, or business opportunity. It is also known as network marketing, and typically operates as follows: the self-employed independent distributor first becomes associated with a parent company, andthen attempts to locate and sell to customers and others who may also want to become distributors. One of the main goals of MLMis to sell the product or service and to encourage the client tobecome an independent distributor and sell the services or product themselves. The prospects that may be interested inbecoming distributors are known as MLM leads.

These independent distributors, or business owners, receive compensation for buying the parent company's product or service,selling the product or service to others, and for expanding their network of people through MLM leads.

The "downline"consists of distributors recruited by business owner, who receives commissions based on their sales and the sales of the distributors they subsequently recruit. The "upline" consists of distributors who are above the business owner in the MLMhierarchy and receive commissions based on his or her sales.These commissions, also known as benefits or rewards, are tracked through a points system, where the points represent the total volume of products or services sold through the businessowner's network. If a business owner can recruit more independent distributors, he or she will receive more benefits or rewards.Some examples of widely recognized multi-level marketing companies are Mary Kay, Avon, Pampered Chef, Tupperware, Amway,and Herbalife.

About the author:MLM Leads Info provides comprehensive information on MLM lead generation and lists, as well as email, opt-in, free, genealogy, targeted and localleads. MLM Leads Info is the sister site of lead http://www.e-lead-generation.com
Lead Generation Web.

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